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{"id":6478,"date":"2024-02-14T00:00:00","date_gmt":"2024-02-13T23:00:00","guid":{"rendered":"https:\/\/runczech.dev\/pro-media\/runczech-jde-do-jubilejni-30-sezony-s-radou-novinek-loni-jeho-bezecke-zavody-prinesly-do-ekonomiky-775-milionu-kc-2\/"},"modified":"2024-02-14T00:00:00","modified_gmt":"2024-02-13T23:00:00","slug":"runczech-jde-do-jubilejni-30-sezony-s-radou-novinek-loni-jeho-bezecke-zavody-prinesly-do-ekonomiky-775-milionu-kc-2","status":"publish","type":"post","link":"https:\/\/runczech.dev\/cs\/pro-media\/tiskove-zpravy\/tiskove-zpravy-2024\/runczech-jde-do-jubilejni-30-sezony-s-radou-novinek-loni-jeho-bezecke-zavody-prinesly-do-ekonomiky-775-milionu-kc-2\/","title":{"rendered":"RunCzech jde do jubilejn\u00ed 30. sezony s\u00a0\u0159adou novinek. Loni jeho b\u011b\u017eeck\u00e9 z\u00e1vody p\u0159inesly do ekonomiky 775 milion\u016f K\u010d"},"content":{"rendered":"\n

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Rekordn\u00ed \u010d\u00edsla a spousta novinek! Sv\u011btov\u011b proslul\u00fd po\u0159adatel b\u011b\u017eeck\u00fdch z\u00e1vod\u016f RunCzech vstupuje do sv\u00e9 jubilejn\u00ed 30. sezony a m\u00e1 pro rok 2024 velk\u00e9 pl\u00e1ny. O\u010dek\u00e1v\u00e1 letos nap\u0159\u00edklad p\u0159es 100 tis\u00edc p\u0159ihl\u00e1\u0161en\u00fdch z\u00e1vodn\u00edk\u016f. I proto nav\u00fd\u0161il kapacitu pro 1\/2Maraton Praha na 15 500 b\u011b\u017ec\u016f. Nyn\u00ed ji\u017e vyprodan\u00fd z\u00e1vod, jeho\u017e b\u011b\u017eeck\u00e9 pole pr\u016fm\u011brn\u011b tvo\u0159\u00ed v\u00edce ne\u017e z poloviny cizinci, s sebou nese tak\u00e9 rostouc\u00ed pozitivn\u00ed ekonomick\u00e9 dopady. Jen za lo\u0148sk\u00fd rok vygenerovaly z\u00e1vody RunCzech \u010desk\u00e9 ekonomice 775 milion\u016f korun, z toho 589 milion\u016f p\u0159inesly t\u0159i pra\u017esk\u00e9 z\u00e1vody. \u201eC\u00edt\u00edme zm\u011bnu v atmosf\u00e9\u0159e, mezi lidmi op\u011bt roste z\u00e1jem o b\u011bh\u00e1n\u00ed. \u010c\u00edm d\u00e1l v\u00edce si uv\u011bdomuj\u00ed, \u017ee pohyb je pro jejich \u017eivot velmi d\u016fle\u017eit\u00fd. Chceme jim v tom maxim\u00e1ln\u011b pomoct,\u201c \u0159\u00edk\u00e1 Carlo Capalbo, prezident organiza\u010dn\u00edho v\u00fdboru RunCzech.<\/p>\n

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V lo\u0148sk\u00e9m roce p\u0159il\u00e1kaly z\u00e1vody RunCzech 76 217 b\u011b\u017ec\u016f z celkem 126 zem\u00ed sv\u011bta, kter\u00fdm pod\u00e9l trat\u00ed fandily tis\u00edce fanou\u0161k\u016f. Z\u00e1vody ocen\u011bn\u00e9 zn\u00e1mkami World Athletics Elite Label Race sklidily velk\u00fd \u00fasp\u011bch, Alexander Mutiso na Prague International Marathon zab\u011bhl nov\u00fd tra\u0165ov\u00fd rekord (2:05:09), v\u00edt\u011bzkou \u00fasp\u011b\u0161n\u00e9ho projektu EuroHeroes podporuj\u00edc\u00edho evropsk\u00e9 sportovce a tak\u00e9 \u010desk\u00e9 regiony se stala \u010ce\u0161ka Tereza Hrochov\u00e1, dm rodinn\u00e1 m\u00edle p\u0159il\u00e1kala p\u0159es 12 000 b\u011b\u017ec\u016f, Juniorsk\u00fd maraton zapojil p\u0159es 10 000 student\u016f. A dalo by se pokra\u010dovat.<\/span><\/p>\n

V leto\u0161n\u00edm roce si dal RunCzech za c\u00edl p\u0159iv\u00e9st k b\u011bh\u00e1n\u00ed je\u0161t\u011b v\u00edce lid\u00ed. \u0158adu novinek p\u0159ichystal u\u017e pro prvn\u00ed velk\u00fd z\u00e1vod, 24. ro\u010dn\u00edk 1\/2Maratonu Praha, kter\u00fd se kon\u00e1 6. dubna. Krom\u011b nav\u00fd\u0161en\u00e9ho po\u010dtu registrac\u00ed na 15 500 b\u011b\u017ec\u016f se bude nap\u0159\u00edklad nov\u011b startovat na Bubensk\u00e9m n\u00e1b\u0159e\u017e\u00ed vedle popul\u00e1rn\u00ed l\u00e1vky HolKa u Hole\u0161ovick\u00e9 tr\u017enice. Akce, je\u017e je sou\u010d\u00e1st\u00ed presti\u017en\u00edho seri\u00e1lu evropsk\u00fdch p\u016flmaraton\u016f SuperHalfs, se tak co do po\u010dtu startuj\u00edc\u00edch stane nejv\u011bt\u0161\u00ed hromadnou sportovn\u00ed ud\u00e1lost\u00ed v \u010cR a st\u0159edn\u00ed Evrop\u011b. A u\u017e te\u010f je prakticky vyprod\u00e1no. P\u0159ihl\u00e1sit do z\u00e1vodu se d\u00e1 ji\u017e pouze prost\u0159ednictv\u00edm charit \u2013 nap\u0159. Sv\u011btlu\u0161ky pom\u00e1haj\u00edc\u00ed t\u011b\u017ece zrakov\u011b posti\u017een\u00fdm, kter\u00e1 je hlavn\u00edm charitativn\u00edm partnerem p\u016flmaratonu.<\/span><\/p>\n

1\/2Maraton Praha pob\u011b\u017e\u00ed cel\u00e1 \u0159ada zn\u00e1m\u00fdch osobnost\u00ed, nap\u0159. popul\u00e1rn\u00ed herec ze seri\u00e1lu Smysl pro tumor Filip B\u0159ezina, doraz\u00ed i nejvlivn\u011bj\u0161\u00ed sportovn\u00ed influencerka roku 2023 Lisa Migliorini alias thefashionjogger, kter\u00e1 m\u00e1 na Instagramu p\u0159es 2,3 milionu sleduj\u00edc\u00edch. Na jednu z nejhez\u010d\u00edch trat\u00ed sv\u011bta se vyd\u00e1 i \u0160pan\u011bl Martin Fiz, maratonsk\u00fd mistr sv\u011bta z roku 1995.<\/span><\/p>\n

Prague International Marathon se vrac\u00ed na Starom\u00e1k<\/strong><\/p>\n

Pozadu nez\u016fstane ani Pra\u017esk\u00fd maraton, kter\u00fdm to vlastn\u011b p\u0159ed 30 lety v\u0161echno za\u010dalo. Jeho start i c\u00edl se vrac\u00ed zp\u011bt do samotn\u00e9ho srdce Prahy na Starom\u011bstsk\u00e9 n\u00e1m\u011bst\u00ed. Sou\u010d\u00e1st\u00ed z\u00e1vodu bude op\u011bt Battle of the Teams, unik\u00e1tn\u00ed koncept, kter\u00fd d\u011bl\u00e1 z ryze individu\u00e1ln\u00ed discipl\u00edny t\u00fdmov\u00fd sport a d\u00edky n\u011bmu\u017e m\u016f\u017ee vyhr\u00e1t jeden z nejslavn\u011bj\u0161\u00edch maraton\u016f \u00fapln\u011b ka\u017ed\u00fd. Projekt propojuje elitn\u00ed b\u011b\u017ece s ostatn\u00edmi z\u00e1vodn\u00edky, zn\u00e1m\u00fdmi osobnostmi, partnery a jako ka\u017ed\u00fd z\u00e1vod RunCzech m\u00e1 siln\u00fd charitativn\u00ed p\u0159esah. Sou\u010d\u00e1st\u00ed obou pra\u017esk\u00fdch z\u00e1vod\u016f je sportovn\u00ed veletrh Expo, kter\u00fd se kon\u00e1 na V\u00fdstavi\u0161ti Hole\u0161ovice.<\/span><\/p>\n

Novinky jsou p\u0159ipraveny i pro region\u00e1ln\u00ed b\u011bhy. Na Mattoni 1\/2Maratonech bude mo\u017en\u00e9 zab\u011bhnout si tak\u00e9 krat\u0161\u00ed vzd\u00e1lenost. V Karlov\u00fdch Varech 10 km, v \u010cesk\u00fdch Bud\u011bjovic\u00edch a v Olomouci 5 km. <\/span>\u201eChceme z\u00e1vody zatraktivnit pro celou rodinu. Z\u00e1vodn\u00edci se tak nyn\u00ed mohou krom dm Rodinn\u00e9 m\u00edle a Bambini Runu zapojit tak\u00e9 do t\u011bchto krat\u0161\u00edch distanc\u00ed. Vytvo\u0159\u00edme tak celodenn\u00ed sportovn\u00ed a z\u00e1bavn\u00ed festival v centru ka\u017ed\u00e9ho m\u011bsta,\u201c<\/span><\/em> nast\u00ednil Tom\u00e1\u0161 Mirovsk\u00fd, koordin\u00e1tor z\u00e1vod\u016f RunCzech. Z\u00e1jemci o z\u00e1vody se mohou p\u0159ihl\u00e1sit na str\u00e1nk\u00e1ch <\/span>www.runczech.com<\/a>.<\/span><\/p>\n

Padne letos miliarda?<\/strong><\/p>\n

Nen\u00ed to v\u0161ak jen o sportu a individu\u00e1ln\u00edch v\u00fdkonech. Deset z\u00e1vod\u016f v \u0161esti \u010desk\u00fdch m\u011bstech p\u0159ineslo podle metodologie CzechTourism<\/span> celkov\u011b 775 milion\u016f korun pro dom\u00e1c\u00ed ekonomiku. Pozitivn\u00ed dopad m\u00e1 organizov\u00e1n\u00ed RunCzech akc\u00ed na mal\u00e9 a st\u0159edn\u00ed podnikatele, proto\u017ee se v m\u00edst\u011b kon\u00e1n\u00ed zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost a popt\u00e1vka po zbo\u017e\u00ed nebo slu\u017eb\u00e1ch. Jedn\u00e1 se p\u0159edev\u0161\u00edm o oblasti cestovn\u00edho ruchu, ubytov\u00e1n\u00ed, gastronomick\u00e9 slu\u017eby \u010di prodejce sportovn\u00edho vybaven\u00ed. <\/span><\/p>\n

Podle pr\u016fzkumu ka\u017ed\u00fd \u00fa\u010dastn\u00edk p\u0159ij\u00ed\u017ed\u00ed s doprovodem dvou a\u017e t\u0159\u00ed bl\u00edzk\u00fdch, kte\u0159\u00ed se n\u011bkde ubytuj\u00ed, stravuj\u00ed se, nakupuj\u00ed. D\u00e1le je t\u0159eba zapo\u010d\u00edtat p\u0159\u00edjmy pro ve\u0159ejn\u00e9 rozpo\u010dty, odvody dan\u00ed, ubytovac\u00ed poplatky. V r\u00e1mci tot\u00e1ln\u00edho ekonomick\u00e9ho dopadu v multiplikovan\u00fdch efektech p\u0159inesly pra\u017esk\u00e9 z\u00e1vody (1\/2Maraton Praha, Prague International Marathon, UniCredit Pra\u017esk\u00e1 \u0161tafeta a Birell Grand Prix Praha) do \u010desk\u00e9 ekonomiky 589 milion\u016f korun. <\/span><\/p>\n

Celkov\u00fd ekonomick\u00fd dopad region\u00e1ln\u00edch z\u00e1vod\u016f (Mattoni 1\/2Maratony v Karlov\u00fdch Varech, Olomouci, \u010cesk\u00fdch Bud\u011bjovic\u00edch, \u00dast\u00ed Nad Labem, Liberec Nature Run) je vy\u010d\u00edslen na 186 milion\u016f korun. \u201e<\/span>V\u011b\u0159\u00edme, \u017ee se na\u0161ich z\u00e1vod\u016f letos z\u00fa\u010dastn\u00ed p\u0159es 100 tis\u00edc b\u011b\u017ec\u016f, co\u017e by do \u010desk\u00e9 ekonomiky mohlo p\u0159in\u00e9st v celkov\u00e9m sou\u010dtu v\u00edce ne\u017e miliardu korun,\u201c <\/span><\/em>dodal Capalbo.<\/span><\/p>\n

Nov\u00fd p\u0159\u00edstup do sezony demonstruje RunCzech tak\u00e9 pozm\u011bn\u011bnou kampan\u00ed All Runners are Beautiful, v n\u00ed\u017e d\u00edky um\u011bl\u00e9 inteligenci hraj\u00ed tentokr\u00e1t prim zv\u00ed\u0159ata. S nads\u00e1zkou zt\u011bles\u0148uj\u00ed to, \u017ee s RunCzechem m\u016f\u017ee b\u011bhat opravdu \u00fapln\u011b ka\u017ed\u00fd a z\u00e1le\u017e\u00ed pouze na odhodl\u00e1n\u00ed nazout si boty a rozb\u011bhnout se. <\/span><\/p>\n<\/p><\/div>\n